The point of signing up to a business oriented social media is to get do business. So visibility in the business network of LinkedIn is key. Therefore, the best strategy is to strive to be visible and valuable during business hours. Create and post status updates that will add value to your target markets about two or three times a day.

LinkedIn has developed a tool for making this step easier. Take advantage of LinkedIn Today as it is a tool where you can customize news update by industry so that you can easily share relevant stories with your connections and have top news be readily visible.